Brand Strategiest (f/m/d)
◉ Berlin/Remote - Full-Time
One of the fastest-growing companies in the field of sustainably grown superfoods
Work or location: The Berlin-based start-up is dedicated tо empowering its community, promoting a healthy lifestyle, and inspiring its сuѕtоmеrѕ to demand thе best quality food ѕtаndаrds by bringing food production into harmony with nature.
Key Responsibilities
● Build Rainforest as the most relevant and loveable brand
● Defining the vision and long term strategy around various marketing channels and for the marketing team
● Leading the development of The Rainforest Companys’ global brand architecture, brand positioning and design to further drive the Rainforest Companys’ brand and its perception among customers with the aim to increase brand value
● Consolidating and analyzing customer insights, identifying market opportunities and understanding commercial requirements to make strategic trade-offs transparent, delivering a sound foundation to base strategic decision-making
● Create briefs to guide company-wide marketing strategy and delivery
● Develop new approaches to delivering communications through Rain Forest Company products and brands
● Delivering inspired work, informed by cultural intelligence and new/ existing data and research
● Working with other functions within the company/ team including data analysts, content strategists, designers, media buyers/ planners, creatives and others - Close collaboration with all Marketing and Operational Departments
● Engaging with the executive team to gain alignment around Brand Strategy and success metrics
Key Requirements
● 4+ years experience in a strategist or planning role at a brand-side company, agency, or research company ● Experience leading the development of responsive marketing in creative mediums
● Experience collaborating with dynamic organizations
● Experience building, implementing and optimizing brand foundations
● Experience building research plans and partnering with insights teams
● Analytical/ data-driven experience
● Experience presenting to executive and senior leadership
● Finally: You are a self-starter who thrives in a fast-paced and ever-changing environment
One of the fastest-growing companies in the field of sustainably grown superfoods
Work or location: The Berlin-based start-up is dedicated tо empowering its community, promoting a healthy lifestyle, and inspiring its сuѕtоmеrѕ to demand thе best quality food ѕtаndаrds by bringing food production into harmony with nature.
Key Responsibilities
● Build Rainforest as the most relevant and loveable brand
● Defining the vision and long term strategy around various marketing channels and for the marketing team
● Leading the development of The Rainforest Companys’ global brand architecture, brand positioning and design to further drive the Rainforest Companys’ brand and its perception among customers with the aim to increase brand value
● Consolidating and analyzing customer insights, identifying market opportunities and understanding commercial requirements to make strategic trade-offs transparent, delivering a sound foundation to base strategic decision-making
● Create briefs to guide company-wide marketing strategy and delivery
● Develop new approaches to delivering communications through Rain Forest Company products and brands
● Delivering inspired work, informed by cultural intelligence and new/ existing data and research
● Working with other functions within the company/ team including data analysts, content strategists, designers, media buyers/ planners, creatives and others - Close collaboration with all Marketing and Operational Departments
● Engaging with the executive team to gain alignment around Brand Strategy and success metrics
Key Requirements
● 4+ years experience in a strategist or planning role at a brand-side company, agency, or research company ● Experience leading the development of responsive marketing in creative mediums
● Experience collaborating with dynamic organizations
● Experience building, implementing and optimizing brand foundations
● Experience building research plans and partnering with insights teams
● Analytical/ data-driven experience
● Experience presenting to executive and senior leadership
● Finally: You are a self-starter who thrives in a fast-paced and ever-changing environment
