Performance Marketing Manager
◉ Berlin/Remote - Full-Time
One of the fastest-growing companies in the field of sustainably grown superfoods
Work or location: The Berlin-based start-up is dedicated empowering its community, promoting a healthy lifestyle, and inspiring its сuѕtоmеrѕ to demand thе best quality food standards by bringing food production into harmony with nature.
Key Responsibilities
Key Requirements
The Performance Marketing Manager is directly reporting to the Head of Marketing.
Location
The position is located in Berlin or remote with the ability to travel to Berlin on a regular basis.
One of the fastest-growing companies in the field of sustainably grown superfoods
Work or location: The Berlin-based start-up is dedicated empowering its community, promoting a healthy lifestyle, and inspiring its сuѕtоmеrѕ to demand thе best quality food standards by bringing food production into harmony with nature.
Key Responsibilities
- Drive and optimize global marketing campaigns, based on Return on Ad Spend and Lifetime Value,
- Analyze details of marketing channel efficiency: cost, performance, and new opportunities
- Own campaigns from end-to-end – manage targeting and segmentation, messaging, creative,
- Able to effectively communicate with advertising partners to efficiently drive campaign performance
- Implement and monitor A/B and multivariate tests to optimize for conversion and other performance
- Contribute to the ad creative process & drive creative performance learnings
- Troubleshoot campaign and creative issues using debugging tools and working with 3rd party
- Collaborate with other team members in the marketing team on brand, social content and creatives
- Maintain a thorough understanding of the global health or food market, acquisition trends, and
- Monitoring the effectiveness of campaigns and implement ongoing improvements to drive business
- Reporting on progress against goals and relevant paid media marketing metrics for in-depth
Key Requirements
- 2+ years of marketing experience in a metric-driven role focused on Return on Ad Spend
- hands-on experience in media buying / user acquisition / performance marketing, at scale
- Built and managed relationships with external media partners
- Excellent negotiation skills
- Proven data analysis and Excel experience
The Performance Marketing Manager is directly reporting to the Head of Marketing.
Location
The position is located in Berlin or remote with the ability to travel to Berlin on a regular basis.
